Phenx

AI Solutions · Recommendation Systems

Show every customer the thing they’ll actually take.

Custom recommendation engines built on your transaction and behavior data — real-time, explainable, and tuned to your margin, not just your click-through. From retail to lending.

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Real-time

recommendations at the decision moment

90 Days

from kickoff to production

30+

projects across pricing, risk, fraud and operations

Generic personalization recommends the obvious.

Off-the-shelf engines optimize clicks and surface the bestsellers everyone already found. The margin is in the non-obvious match — the product, plan, or deal structure this customer takes that a lookalike wouldn’t.

From retail to lending, the pattern holds: recommendations pay when they’re built on your own data and tuned to your economics.

How it works

Learn from behavior

Transaction history, browsing, and context — the signals that predict what this customer actually values.

Rank by your economics

Objective functions aligned to margin, retention, or utilization — the business outcome, not just engagement.

Explain the match

Every recommendation carries its why — trust for customers, defensibility for regulated products.

Serve in real time

Embedded at the decision moment: the product page, the quote flow, the agent desktop.

What you get

  • A recommendation engine trained on your own transaction and behavior data
  • Objective functions aligned to margin and retention, not just clicks
  • Explainable matches — every suggestion carries its reasoning
  • Real-time serving integrated into your product or agent workflow

Start with Structure

Get Your Free Business Physics Diagnostic

20 minutes. We’ll show you where variance is costing you money.

You'll leave with

3 dominant forcesTop noise sourcesPredictability Score90-day plan
Only 4 diagnostic slots available per month.
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A 20-minute structural assessment. Zero fluff.

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