Phenx

AI Solutions · Dynamic Pricing

Price every bid like you can see the outcome.

A pricing engine built from your own history: it reads project, customer, and market context, then shows estimators the price that wins — and the margin it protects.

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+12%

gross profit on repriced segments

30+

pricing variables modeled per bid

90 Days

from kickoff to production

Estimators discount “to be safe.” Safety is expensive.

One-size-fits-all pricing misses in both directions: bids priced too high to win, or too low to protect margin. Our construction client saw ±18% margin swings on similar jobs — and no way to tell which discounts were actually winning work.

The pricing physics are knowable. Some segments respond to price, some don’t, and the difference is sitting in your bid history.

How it works

Segment

Cluster your history by job type, size, geography, and customer. Pricing behavior is segment physics, not company averages.

Validate

Bayesian win-probability estimates that stay honest where your data is thin — confidence you can defend in the room.

Recommend

Price guidance inside the estimator’s workflow: win probability and profit impact per adjustment. No data-science degree required.

Learn

Every bid outcome feeds back into the engine, so recommendations sharpen as your market moves.

What you get

  • A pricing engine trained on your bid history — gradient-boosted models plus Bayesian win-probability
  • Segment-level price elasticity: where higher prices actually win more
  • An estimator-facing tool showing win-rate and margin impact per bid
  • Explainable recommendations your team will actually trust and use

Start with Structure

Get Your Free Business Physics Diagnostic

20 minutes. We’ll show you where variance is costing you money.

You'll leave with

3 dominant forcesTop noise sourcesPredictability Score90-day plan
Only 4 diagnostic slots available per month.
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A 20-minute structural assessment. Zero fluff.

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